Online Course: Public Relations in English

Online course: Public Relations in English

Online course: Public Relations is the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest and plans and executes a program of action to earn public understanding and acceptance.

This course is a good base if you will work at an PR-agency with international clients and/or is a part of an international PR-network or if you work at a corporate communication department. You will learn the English PR terminology and get an overview of international PR-cases. The aim of the course is to give you the tools of PR so you will be able to a write a corporate communication plan of a company/organization of your choice.

Admission requirements and application

You must have finished high school or equivalent level of education. Your application holds a short description of yourself where you motivate why you're applying to this particular course, as well as a breakdown of your previous education and work experience. Students are expected to have good English writing and reading skills and excellent study habits.

Course Content

• PR-history. Definitions
• Profile/Image
• Media overview
• Journalistic writing/news angles
• Media relations/ press conferences, press releases
• Messages and Stakeholder pattern
• Crisis communication
• Employee relations/external communication/channels
• Ethics/code of conduct

Course fee excluding VAT: 20,900 SEK, Course fee including VAT: 26,125 SEK. Beyond the course fee, there is an additional cost of about 1 300 SEK for literature.