Berghs School of Communication
David
Prentell, 26 years old took an intro course at Berghs and then did the one-year
program Interactive Communication – Digital Director. He is now working as a
Creative Planner at AKQA London. Susanna did her first semester of her Bachelor
Degree at Berghs School of Communication. After Berghs, Susanna continued her
studies at Billy Blue College of Design where she found the graphic design
focus that she was looking for.
Here, you
can read more about their experiences at Berghs and what they learned from
their educations.
David's Works as
Creative Planner at AKQA
David
Prentell, 26 years old took an intro course at Berghs and then did the one-year
program Interactive Communication – Digital Director. After one year he was
accepted into Berghs internship-year Interactive Academy and is now Creative
Planner at AKQA London. Here he answers our questions about life at and after
Berghs.
What do you
miss the most with your time at Berghs?
- The
community-feeling between the classes
- The
creative spirit in the building
- The
dream-briefs that you never really get in real life
What do you
miss the least?
- Some
students' need to think 'art' before communication
- The week
of noodle diet before economical student aid
- The
smell of China food in the stairs
Was it hard
to get a job after finished studies?
No, but it
was hard to find the place that would suit me. As soon as I knew I wanted to
get to AKQA it was fairly easy. I simply aimed all my portfolio and social
media presence towards them for three months in order to persuade them when I
finally got to the interview. And whilst there, I only had to be myself.
What was it
like to meet realty after your time at Berghs?
Great!
Berghs is really building a solid platform of characteristics for the students.
Then it's up to each student to top that with your own qualities, interests and
ambitions. I got the chance to do an internship as Art Director at Molecular in
Boston and I felt I had something solid to lean on.
What's your
strongest memory from Berghs?
Wow, I have
a great deal of strong memories. If I really have to pick one I think it would
be when my girlfriend and I received second prize as Students of the Year in
Stockholm City Hall over a banquet dinner with our closest friends and family.
We went out and partied all night and took the plane straight to New York. When
we got there we attended another ceremony when our team received a pen in One
Show College Competition – one of the world's most prestigious advertising
festivals.
What's your
advice to someone who wants to get into Berghs?
I was in
the kind of situation in life when I wanted to throw a U-turn and change career
entirely. I had started two event firms and felt it was definitely time to move
on. If you're in a similar situation in life you should apply – it can be one
step towards your big dream. Don't stress too much about the application
assignments, if you have the right mindset it'll show. If it's something you're
especially interested in, emphasize that – interests make people interesting.
Susanna Designs Sydney Billboard Campaign
The former
Berghs Bachelor student Susanna Livijn Wexell’s work is going to attract a new
generation of creatives to Billy Blue College of Design. Susanna has never been
afraid of asking questions when she doesn’t understand and has never been
afraid of developing her own creative style. Maybe that’s why Billy Blue asked
her to design their most recent Sydney billboard campaign.
Susanna did
her first semester of her Bachelor Degree at Berghs School of Communication.
”The semester at Berghs opened up my eyes to a field that I wasn’t that
familiar with beforehand.” After Berghs, Susanna continued her studies at Billy
Blue College of Design where she found the graphic design focus that she was
looking for.
The Sydney-school
asked former Berghs Bachelor student and recently graduated Billy Blue-student
Susanna Livijn Wexell, to present and promote the programs in a
Sydney-underground billboard campaign.
“I wanted
to inform people about Billy Blue and its programs, but in a discrete way so
that you have to reflect upon what you see.” Only one month from the day she
got the task from Billy Blue’s marketing department, Susanna’s billboards were
up in Sydney’s metro train stations. “I worked so hard to create this campaign.
I pretty much locked myself into my room to create models with a million things
everywhere.”
Why Berghs
Bachelor and why Billy Blue?
At Billy Blue the students work close to the
industry integrating real life with schoolwork. “If you want to work with students
from other programs you can, but it’s not as developed here as it is at
Berghs”, Susanna explains. “The most positive aspect about having studied in
Australia is that I’ve found my own style. Perhaps studying in Sweden naturally
leads to you being molded into that typically Scandinavian minimalistic sense
of design and style.”
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